Product Roadmap

A product roadmap is a high-level plan showing where a product is heading over time. It sets out the problems to address, the outcomes sought and the rough order of major work.

Related Terms

  • Product Discovery

    Product discovery is the work of understanding user problems and testing possible solutions before committing to build them. It reduces the risk of shipping something nobody needs.

  • Product Requirements Document (PRD)

    A product requirements document (PRD) describes what a product or feature should do and why. It sets out goals, target users, scope, requirements and success measures before design and development.

  • Roadmap Prioritization

    Roadmap prioritisation is the process of deciding which initiatives, features or problems a product team tackles first. Teams weigh value, effort, risk and strategy using explicit criteria.

  • Scrum

    Scrum is an agile framework in which a small, cross-functional team delivers work in fixed-length cycles called sprints. It follows defined roles, events and artefacts that make progress visible and regularly inspected.

  • Discovery Workshop

    A discovery workshop is a structured session held at the start of a project to align stakeholders and the delivery team. It covers goals, users, scope, risks and next steps before building begins.

  • Product Manager

    A product manager decides what a team should build and why, owning the product's direction, priorities and outcomes. Companies hire one when engineering capacity is growing faster than clarity about which problems deserve it.

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