Product discovery is the work of understanding user problems and testing possible solutions before committing to build them. It reduces the risk of shipping something nobody needs.
UX research is the systematic study of users, their needs, behaviours and context, to inform how products are designed. It combines methods such as interviews, usability testing, surveys and analytics.
A discovery workshop is a structured session held at the start of a project to align stakeholders and the delivery team. It covers goals, users, scope, risks and next steps before building begins.
A product manager decides what a team should build and why, owning the product's direction, priorities and outcomes. Companies hire one when engineering capacity is growing faster than clarity about which problems deserve it.
A product roadmap is a high-level plan showing where a product is heading over time. It sets out the problems to address, the outcomes sought and the rough order of major work.
Roadmap prioritisation is the process of deciding which initiatives, features or problems a product team tackles first. Teams weigh value, effort, risk and strategy using explicit criteria.
A clear proven process, that delivers
You've seen our ideas - now go deeper.
Discover more insights, guides, and engineering practice.