Product Manager

A product manager decides what a team should build and why, owning the product's direction, priorities and outcomes. Companies hire one when engineering capacity is growing faster than clarity about which problems deserve it.

Related Terms

  • Product Discovery

    Product discovery is the work of understanding user problems and testing possible solutions before committing to build them. It reduces the risk of shipping something nobody needs.

  • Product Roadmap

    A product roadmap is a high-level plan showing where a product is heading over time. It sets out the problems to address, the outcomes sought and the rough order of major work.

  • AI Product Manager

    An AI product manager decides what AI-powered features to build and how to judge them, balancing user needs with model capabilities, data, evaluation and risk. They define success when outputs are probabilistic rather than fixed.

  • Product Requirements Document (PRD)

    A product requirements document (PRD) describes what a product or feature should do and why. It sets out goals, target users, scope, requirements and success measures before design and development.

  • Roadmap Prioritization

    Roadmap prioritisation is the process of deciding which initiatives, features or problems a product team tackles first. Teams weigh value, effort, risk and strategy using explicit criteria.

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