Custom software development is building software for one organisation's own processes, users or products instead of buying a packaged or SaaS tool. The organisation owns the roadmap and usually the code, and pays for design, build and ongoing maintenance.
In-house development is done by engineers you employ; outsourced development is delivered by an external provider under contract. The choice weighs control and long-term knowledge against speed to start and access to specialist skills.
A low-code platform is a development environment for building applications mostly through visual editors and prebuilt components. Custom code is added only where the visual tools fall short.
A minimum viable product (MVP) is the smallest version of a product that real users can use and that tests the most important assumption about it. It aims to learn quickly with the least effort.
The software development life cycle (SDLC) is the end-to-end process by which software is planned, designed, built, tested, released and maintained. Different models organise these stages in different ways.
Staff augmentation is an engagement model where a company adds outside engineers to its own team for a set period, managing their work directly. The provider sources and employs them; the client keeps control of priorities, process and delivery.
Project-based outsourcing is handing a defined piece of work, such as building an app or migrating a system, to an outside firm that delivers it end to end. The provider owns the team, the method and the delivery against an agreed scope.
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