Reverse ETL is syncing modelled data from a warehouse back into operational tools such as CRMs, support desks and ad platforms. Teams can then act on it where they work.
A data warehouse is a central database built for analysis, holding cleaned, structured data from many systems. Analysts and BI tools query it for reports, dashboards and planning.
A webhook is an HTTP callback that one system sends to another when a specific event occurs, such as a payment succeeding. The receiver learns about changes immediately instead of polling repeatedly.
dbt is an open-source tool for transforming data inside a warehouse with version-controlled SQL models, tests and documentation. It covers the transform step of ELT.
ETL (extract, transform, load) cleans and reshapes data before loading it into a target system. ELT (extract, load, transform) loads raw data first and does the transformation inside the target, usually a warehouse.
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